From good to great. Executive advisory for consumer brands.
Discover what matters most to customers and build an enduring, iconic brand that stands apart in a noisy world.
About the founder
Bella Katz has 20 years international experience in brand and marketing strategy, and international trade. She is a Non-Executive Director and has worked with iconic global and luxury brands, and advised numerous businesses on the cusp of growth, how to scale.
From luxury automotive to apparel, skincare to childrenswear; Bella has worked, written and presented on brands for over two decades - the good, the bad and the ugly.
Don’t let your brand be the bad or the ugly. Be great.
Services
We consult to companies on the cusp of change and bring real-world experience that translates into growth.
Brand & Marketing
We know the highlights and pitfalls of building a great brand. By distilling what the greatest brands do right, ensure yours joins the ranks of the iconic.
Insight
Gut feel will only get you so far. We have a knack (and reputation) for getting to the heart of the matter and what your customers value most.
Advisory
Working with us, you have executive knowhow with the flexibility of a consultant. That’s over 20 years experience when you need it most.
Grow your business in Australia.
With an ex New Zealander as Founder and Managing Director, Bella Katz has worked with a vast number of New Zealand companies across numerous categories, including retail, fashion, manufacturing, luxury goods, digital commerce, consumer goods, wellness & skincare.
Our clients are a combination of New Zealand companies contemplating entry into Australia; here already, wondering why they’re not further ahead; or established in Australia and looking to work with a company that truly “speaks” trans Tasman.